MICHELLE MCLAUGHLIN

Brand system & retail design

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Features Overview

 
 

Feature 1

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Feature 2

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Feature 3

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THE BRAND

Freebird Stores is a modern retail brand focused on creating a bold, elevated in-store experience. I led brand design across identity and physical retail touchpoints, developing a cohesive visual system built to scale across multiple locations while maintaining a strong, recognizable point of view.

my role

• Led brand design and visual system development

• Designed scalable identity elements for retail environments

• Created in-store graphics, signage, and branded touchpoints

• Ensured consistency across locations while allowing for flexible application

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WORK