THE COMPANY
The Meat House Market is the modern revival of the neighborhood butcher and grocer, featuring a wide selection of expertly butchered premium meats, fresh seafood, chef-inspired prepared foods, full service catering, fresh sandwiches, and a wide variety of local produce, artisan cheeses, breads, desserts and unique grocery items.
MY ROLE
in-store marketing materials, event promotions, emails, social media and user experience design
WORK
UX DESIGN - THE MEAT HOUSE MEAL PLAN
1. Context
Meat House is a neighborhood butcher shop with strong local loyalty. However, customers often come in unsure of what to cook for the week.
The opportunity:
Make meal planning easier and drive predictable weekly orders.
2. The Problem
Customers often:
Browse without a clear plan
Ask staff for suggestions
Feel unsure about portions
Default to the same items repeatedly
This creates friction and limits exploration.
3. User Insight
Families want:
4–5 dinner ideas
Budget clarity
Prep time awareness
Confidence in portion sizing
They don’t want a complex app. They want quick guidance.
4. The Idea
Create a simple digital tool:
“Plan Your Week with the Butcher”
A 2–3 minute experience that builds a week of dinners using available inventory.
5. UX Flow
Entry:
CTA on homepage
Step 1: Family size
(2–3 / 4–5 / 6+)
Step 2: Cooking comfort
(Beginner / Confident / Adventurous)
Step 3: Budget range
($ / $$ / $$$)
Step 4: Dietary focus
(Low-carb / High-protein / Family-friendly)
Results Screen:
5 dinners
Cuts required
Suggested sides
Estimated total cost
Add to cart
Schedule pickup
6. Design Considerations
Simple, bold interface
Large tap targets
Clear pricing transparency
Mobile-first design
7. Outcomes
Encourages larger basket size
Reduces in-store indecision
Builds weekly repeat behavior
Strengthens brand loyalty
DIGITAL
